[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.soremus.cz\/strategie-prihazovani-pro-portfolio-na-google-ads-se-meni-odstranuje-se-ecpc-prumerny-denni-rozpocet-nahrazuje-cilenou-utratu\/#Article","mainEntityOfPage":"https:\/\/www.soremus.cz\/strategie-prihazovani-pro-portfolio-na-google-ads-se-meni-odstranuje-se-ecpc-prumerny-denni-rozpocet-nahrazuje-cilenou-utratu\/","headline":"Strategie p\u0159ihazov\u00e1n\u00ed pro portfolio na Google Ads se m\u011bn\u00ed: odstra\u0148uje se eCPC, pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det nahrazuje c\u00edlenou \u00fatratu","name":"Strategie p\u0159ihazov\u00e1n\u00ed pro portfolio na Google Ads se m\u011bn\u00ed: odstra\u0148uje se eCPC, pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det nahrazuje c\u00edlenou \u00fatratu","description":"Ve snaze pomoci zjednodu\u0161it cel\u00e9 nastaven\u00ed, Google uvedl, \u017ee bude m\u011bnit n\u011bkter\u00e9 v\u011bci ve strategi\u00edch p\u0159ihazov\u00e1n\u00ed na portfolia u\u017eivatel\u016f. Strategie p\u0159ihazov\u00e1n\u00ed na portfolia mohou b\u00fdt […]","datePublished":"2020-02-14","dateModified":"2020-02-14","author":{"@type":"Person","@id":"https:\/\/www.soremus.cz\/author\/#Person","name":"","url":"https:\/\/www.soremus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf965aa5e6319b22667bed24bb070a38fc0326fd1c728db50dc1d860a4a16ad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"soremus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.soremus.cz\/strategie-prihazovani-pro-portfolio-na-google-ads-se-meni-odstranuje-se-ecpc-prumerny-denni-rozpocet-nahrazuje-cilenou-utratu\/","wordCount":589,"articleBody":"Ve snaze pomoci zjednodu\u0161it cel\u00e9 nastaven\u00ed, Google uvedl, \u017ee bude m\u011bnit n\u011bkter\u00e9 v\u011bci ve strategi\u00edch p\u0159ihazov\u00e1n\u00ed na portfolia u\u017eivatel\u016f. Strategie p\u0159ihazov\u00e1n\u00ed na portfolia mohou b\u00fdt aplikov\u00e1na nap\u0159\u00ed\u010d v\u0161emi r\u016fzn\u00fdmi kampan\u011bmi v\u00a0\u00fa\u010dtu Google Ads.\u00a0Pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det pro maximalizaci kliknut\u00ed. \u00a0Za\u010dne to v\u00a0\u010dervenci, c\u00edlen\u00e9 \u00fatraty a jejich nastaven\u00ed nebude ji\u017e d\u00e1le mo\u017enost\u00ed, kdy\u017e budete nastavovat nov\u00e9 strategie p\u0159ihazov\u00e1n\u00ed na porfolia pro maximalizaci kliknut\u00ed. Nam\u00edsto toho, strategie bude pou\u017e\u00edvat pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det kampan\u011b v\u00a0portfoliu. \u201eSpousta z\u00a0v\u00e1s n\u00e1m sd\u011blila, \u017ee nastaven\u00ed c\u00edle \u00fatraty bylo matouc\u00ed a \u017ee pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det bude daleko n\u00e1pomocn\u011bj\u0161\u00ed a p\u0159\u00edmo\u010da\u0159ej\u0161\u00ed,\u201c napsal Sagar Shah, produktov\u00fd mana\u017eer Google Ads, ve sv\u00e9m blogov\u00e9m p\u0159\u00edsp\u011bvku.\u00a0Strategie maximalizace kliknut\u00ed automaticky upravuje p\u0159ihazov\u00e1n\u00ed, abyste se mohli pokusit z\u00edskat co mo\u017en\u00e1 nejv\u00edce mo\u017en\u00fdch kliknut\u00ed v\u00a0r\u00e1mci va\u0161eho rozpo\u010dtu \u2013 nebo c\u00edlen\u00e9 \u00fatraty, pokud jste n\u011bjakou nastavili. Pokud jste nenastavili c\u00edlenou \u00fatratu, syst\u00e9m se sna\u017eil o to, aby spot\u0159eboval ve\u0161ker\u00fd zb\u00fdvaj\u00edc\u00ed denn\u00ed rozpo\u010det jak\u00e9koliv kampan\u011b za pou\u017eit\u00ed p\u0159ihazovac\u00ed strategie.\u00a0C\u00edlen\u00e9 \u00fatraty jsou definov\u00e1ny takto: \u201epo\u010det, kter\u00fd byste cht\u011bli ka\u017ed\u00fd den utratit na v\u0161ech kampan\u00edch, kter\u00e9 pou\u017e\u00edvaj\u00ed strategie p\u0159ihazov\u00e1n\u00ed. Na rozd\u00edl od va\u0161eho rozpo\u010dtu mohou p\u0159es\u00e1hnout v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech va\u0161e c\u00edlen\u00e9 \u00fatraty.\u201c Nyn\u00ed m\u016f\u017eete vid\u011bt, pro\u010d vlastn\u011b nastavov\u00e1n\u00ed rozpo\u010dtu a c\u00edlen\u00e9 \u00fatraty mohlo p\u016fsobit pon\u011bkud zmaten\u011b, ani\u017e bychom zmi\u0148ovali fakt, \u017ee pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det nen\u00ed tak \u00fapln\u011b p\u0159esn\u011b t\u011b\u017ece zac\u00edlen\u00e9. Tak\u017ee va\u0161e skute\u010dn\u00e1 denn\u00ed \u00fatrata mo\u017en\u00e1 p\u0159es\u00e1hne v\u00e1\u0161 denn\u00ed rozpo\u010det, kter\u00fd jste nastavili (skoro a\u017e o dvojn\u00e1sobek \u010d\u00e1stky \u2013 nebo dokonce i v\u00edce, pokud jste optimalizovali pro konverze). Google bude nyn\u00ed respektovat v\u00e1\u0161 m\u011bs\u00ed\u010dn\u00ed rozpo\u010det (denn\u00ed rozpo\u010det x 30,4 dn\u016f).\u00a0Starobyl\u00e9 c\u00edlen\u00e9 \u00fatraty a jejich nastaven\u00ed bude odstran\u011bno automaticky v\u00a0ur\u010dit\u00fd moment \u201epozd\u011bji tohoto roku,\u201c a tyto portfolia nyn\u00ed za\u010dnou pou\u017e\u00edvat v\u00e1\u0161 pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det ke spr\u00e1v\u011b \u00fatraty.\u00a0U\u017e \u017e\u00e1dn\u00e9 eCPC portfolia \u00a0A co se tak\u00e9 stane v\u00a0\u010dervenci, je to, \u017ee vylep\u0161en\u00e9 CPC u\u017e nebude d\u00e1le dostupn\u00e9 jako strategie p\u0159ihazov\u00e1n\u00ed portfolia. Nen\u00ed tu toti\u017e \u017e\u00e1dn\u00e1 p\u0159idan\u00e1 hodnota v\u00a0pou\u017e\u00edv\u00e1n\u00ed eCPC jako strategie portfolia, oproti nap\u0159\u00edklad t\u00e9 na \u00farovni kampan\u011b, a Google tak\u00e9 uvedl, \u017ee jsou \u201edaleko v\u00edce u\u017e\u00edv\u00e1ny v\u00a0praxi\u201c a v\u00a0individu\u00e1ln\u00edch kampan\u00edch. Pokud tedy m\u00e1te n\u011bjak\u00e9 vylep\u0161en\u00e9 CPC portfolia, budou p\u0159evedeny automaticky na \u00farove\u0148 kampan\u011b.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Tyto zm\u011bny n\u00e1sleduj\u00ed ozn\u00e1men\u00ed, \u017ee c\u00edlen\u00e9 um\u00edst\u011bn\u00ed str\u00e1nky vyhled\u00e1v\u00e1n\u00ed a c\u00edlen\u00e9 strategie p\u0159ihazov\u00e1n\u00ed budou odch\u00e1zet na vyslou\u017eil\u00fd d\u016fchod \u2013 na \u00farovni kampan\u00ed i portfoli\u00ed \u2013 tento m\u011bs\u00edc. Vylep\u0161en\u00e9 CPC z\u016fstane jako strategie p\u0159ihazov\u00e1n\u00ed na portfolia, av\u0161ak na \u00farovni samotn\u00e9ho portfolia budou odte\u010f pouze \u010dty\u0159i strategie \u2013 c\u00edlen\u00e9 CPA, c\u00edlen\u00e9 ROAS, maximalizace kliknut\u00ed a c\u00edlen\u00fd pod\u00edl dojm\u016f.                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Strategie p\u0159ihazov\u00e1n\u00ed pro portfolio na Google Ads se m\u011bn\u00ed: odstra\u0148uje se eCPC, pr\u016fm\u011brn\u00fd denn\u00ed rozpo\u010det nahrazuje c\u00edlenou \u00fatratu","item":"https:\/\/www.soremus.cz\/strategie-prihazovani-pro-portfolio-na-google-ads-se-meni-odstranuje-se-ecpc-prumerny-denni-rozpocet-nahrazuje-cilenou-utratu\/#breadcrumbitem"}]}]